H&M

multinational clothing-retail company known for its fast-fashion clothing for men, women, teenagers and children. As of November 2019, H&M operates in 74 countries with over 5,000 stores under the various company brands, with 126,000 full-time equivalent positions. It is the second-largest global clothing retailer, behind Spain-based Inditex (parent company of Zara). Founded by Erling Persson and run by his son Stefan Persson and Helena Helmersson, the company makes its online shopping available in 33 countries. We are a family of a brands, driven by our desire to make greart design available to everyone in a sustainable way. Together we offer fashion, design and services, that enable people to be inspired and to express their own personal style. Making it easier to live in a more circular way.

H&M mission statement is “to drive long-lasting positive change and improve living conditions by investing in people, communities and innovative ideas.” The statement emphasizes on the manner in which this company offers the world its fashions and designs. It comprises of the listed main parts: Transforming shopping and Improving lives. In the first part, H&M shows that the joy and satisfaction of its clients is a priority in all its stores. That is why the company is organized in an impressive way to ensure clients have maximum freedom and comfort while choosing their products. H&M describes its outlets as welcoming for all, not just the clients, and this is what makes it appealing for the clients. To ensure that the company meets the individual needs of everyone irrespective of gender or age and impact their lives, H&M takes great caution in the structuring and display of fashions for men, women, and kids. Such elegance makes it easy for all clients to shop and enjoy the aesthetic look they long for.

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