STEERS

Steers is one of South Africa’s most recognizable quick-service restaurant brands. A slogan is a memorable motto or phrase used in a clan, political, commercial, religious, and other context as a repetitive expression of an idea or purpose, with the goal of persuading members of the public or a more defined target group.

It’s never too spicy. Keep calm and eat a burger. Keep calm and make a burger. Laughter is brightest in the place where the burger is. Laughter is brightest, where the burger is best. Life is a combination of magic and burger. Life is like a burger the more you add to it, the better it becomes.Steers has known product differentiation with their slogan "Flame grilled: It just tastes better." Steers caters for the low-income market. Through items on their menu such as the "Rave" burger; High market penetration. Steers is the second largest fast food restaurant in South Africa, by number of stores. Steers (509) is second to KFC (771 stores)

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